Clarus Consulting provides a No-Obligation Website Analytics | AdWords Advertising | Search Engine Optimization (SEO) Evaluations for Potential Clients

(Including any or perhaps all of the following)*

Website Analytics

We look for and evaluate … data & information that can be used to create actionable insight and drive practical business decisions:

• Opportunities to create actionable insight using online data
• Ways to track offline activities like direct mail, etc. into online analytics
• Weekly or Monthly reports for individual users within your organization
• Current analytics tagging on each page of your site
• Proper filters that ensure accurate data-capture
• Goal configuration to track site value and ROI
• e-Commerce tracking that provides valuable customer insight (equally useful for e-commerce and non-e-commerce sites)
• Multiple profiles that provide analytics-data backup, optimized data-capture, overview information, user-specialized information, and more

Online Advertising (Adwords | Bing)

We look for and evaluate … how you can drive more customers to your website while maintaining positive ROI:

• Opportunities to decrease advertising costs by improving Google Quality Score
• Ways to increase click-through-rate of paid search display ads (often by testing two ads against each other – AB testing)
• Keyword-combinations that target both “long-tail” and “short-tail” searches (an optimized account will often have 10,000 – 30,000 keyword combinations)
• Display Ads matched with keywords to increase Google Quality Score and increase click-through-rate

Website Search Engine Optimization (SEO) & Website Conversion Optimization

We look for and evaluate … where your website can be adjusted to improve search engine results (paid or unpaid) or improve click-through-rate and customer satisfaction

• Best opportunities to use AB or Multivariate Testing to increase check-out rate, sales, conversions, click-through-rate, or other goals
• Focused website keywords and keyword-combinations and keyword density for search engine optimization
• Common website errors: broken links, lack of analytics coding, and more
• Navigation issues that keep customers from their goals
• Opportunities to use website-based surveys to increase customer knowledge and customer satisfaction (ask customers what they are looking for, if they accomplished their goals, etc.)

The Big Pictures

We look for and evaluate … how Website Analytics, AdWords Advertising, and Search Engine Optimization (SEO) can work together on your website to decrease costs and/or increase sales.

Here is one example of how it works:

Optimized website text (Search Engine Optimized SEO keywords) combined with Focused Advertising (AdWords keywords and AdWords Display Ads):

• Improves your AdWords Quality Score
• Increases the number of times AdWords presents your display ad to qualified prospects
• Increases the click-through-rate (CTR) of qualified prospects that see your Display Ad
• Decreases the cost-per-click (CPC) by improving the Google Quality Score
• Improves the likelihood that prospects will see relevant keywords on your site
• Increasing the likelihood that you will sell your product or service
• Driving higher return on investment (ROI)

Please Contact Clarus Consulting - Minneapolis, MN to learn how we can help

*Will vary depending on website purpose, company, industry, and business objectives.