Quickly Finding & Driving High-Quality Customers to your Website is the Biggest Advantage of AdWords Advertising.

Maximizing the Number of Visitors at a Reasonable Cost is Our Specialty.

Save AdWords-Costs while Increasing Traffic & Sales ROI!*

Paid Search (especially AdWords) continues to grow quickly, and for good reasons.

Well designed  and optimized paid search campaigns are:

• Accountable – results can be tracked and Return On Investment (ROI) can be measured
• Timely – your business can advertise to online customers at any stage of the buying process
• Focused – AdWords campaigns can be very narrowly targeted to insure they capture “real” customers
• Testable – Paid Search keywords, landing pages, display-ad copy, and more can be tested to continuously improve ROI

Decrease your cost-per-click (CPC/PPC) while increasing traffic quantity and quality:  

• Improve your Google Quality Score by improving your click-through-rate (CTR)
• Write landing-page and website text rich in keywords
• Use customer-segment targeted keyword-campaigns and narrowly focused keyword groups
• Create AdWords Display Ads that use keywords and address customer value
• Test multiple placement-ads in real-time and constantly improve CTR

Clarus Consulting creates well thought out and focused Paid Search programs, typically including:

• 10-15 Campaigns (1-4 AdGroups in each)
• 15-30 AdGroups (10s to 100s of keywords in each group)
• 2-3 Display Ads per AdGroup (for testing - to find the one that performs best)
• 1,000 – 10,000 total keyword-combinations (typical - sometimes more or less)
• 2-5 keywords (per keyword-combination)

Please Contact Clarus Consulting - to learn more about AdWords & Paid Search Advertising

AdWords Advertising & Marketing Consulting for Minneapolis, St. Paul, Minnesota, and Surround Areas

*Based on converting client’s AdWords Accounts from normal (low keyword count & loosely focused) campaigns to a Clarus Consulting designed campaign (high-quality, focused keyword combinations, and display-ad text).