Clarus Consulting relies heavily on Google services, most of which are free tools: Google AdWords Advertising, Google Analytics (GA), Google Website Optimizer (GWO), Google Webmaster Tools, and others.

Primarily we use these tools because they are state of the art, integrated, and are continually improved.

It doesn’t hurt that the AdWords pricing philosophy maximizes customer and seller value through a combination of auction-pricing and trust-based-calculations. You can read more in our special presentation on “Understanding AdWords Pricing & Positioning” (Please email us if you would like this presentation: This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

Following are a few links we’ve found valuable, containing basic through advanced knowledge.

If you have any specific questions please Contact Clarus Consulting.

Google Analytics (GA)

Google Analytics, (when properly configured) is the learning-backbone of your site, providing the tools and resources to track, learn, test, optimize, and monetize your online marketing.  It allows you to optimize the value you add to your customers and the value they return through their sales and conversions.

• Google Analytics Home
• Official GA Conversion University - GA’s official learning resources packed with an amazing amount of invaluable knowledge.
• Official GA Blog

Google Website Optimizer (GWO)

Google Website Optimizer allows you to quickly understand your customers; how different variations of text, pictures, landing pages, or even a series of website pages affect your customer’s conversions and sales.

• GWO Home
• How GWO works - the official technical guide (may induce headaches and nausea)

Google AdWords

Google AdWords (when properly configured) enables inexpensive and highly qualified direct-to-customer advertising.

• AdWords Home
• AdWords Help

Google Webmaster Tools

Google Webmaster Tools provides useful data showing how Google sees your website, allowing you to investigate potential obstacles to good analytics-reporting and search engine optimization.

• Webmaster Tools Tour

Google for Non-Profits

If you are a Non-Profit Organization with official non-profit status Google provides amazing AdWords Advertising grants and valuable tools to help you contain costs and promote your mission.

• Grants Home

Other valuable links and resources:

• Occam’s Razor by Avinash Kaushik - A fantastic Analytics knowledge source
• 4Q - Free and powerful onsite customer survey