Anyone who tells you that Website Analytics setup is quick and easy is likely only providing an account and website coding; unfortunately, this will at best leave you swimming through a sea of data and at worst provide corrupted and useless information.

There is a significant time investment associated with configuring and optimizing Website Analytics to capture usable data and information (Website Analytics itself is free from Google).

The result of these efforts provides real-time customer insight that can be used to perfect your online advertising campaigns, improve website click-through, and deliver real Return On Investment.

Following is a check-list of typical activities associated with implementation of an optimized Website Analytics account:

• Understand Website Purpose and Business Objectives

• Analyze the Website & Discover Opportunities to Measure ROI and Customer Satisfaction

• Create and Configure User Profiles to Build Useful Segmentation

• Create Internal-Traffic Filters to Insure Clean Data-Capture

• Create Segmentation Filters that Allow Quick Information/Report Review

• Setup Goals that Measure Website Activity Value/ROI

• Setup Funnels that Track Fallout/Exits from Important Activities

• Configure E-Commerce Tracking to Measure Website Value/ROI

• Tag Advertising Campaign Links from Other Website, Emails, etc.

• Create or Update Privacy Policy (required by Google)

• Add Current Analytics Tracking Code to Website

• Link Analytics Account and AdWords Account (if applicable)

• Implement on Live Site

• Test, Review, and Update

• Create Analytics Users Logins

• Create Specialized Reports for Individual Users Based on Needs

• Setup Scheduled Reports

• Review with Staff/Client

Please Contact Clarus Consulting - Minneapolis, MN to discuss Website Analytics and associated implementation costs.

So how much does it cost?

Reasonable estimates: Simple=$1,550 | Average=$2450 | Advanced = $3750+  based on number of segmentation profiles, reports, and users.