Importance of AdWords CPC, Impression Share, and ROI

How many people see your AdWords ads changes based primarily on two factors:

• CPC Bid Price - (Cost Per Click) - How much you bid for each click.  If you bid $5 you will have far more eyes on your ads than if you bid $1
• Quality Score - AdWords' measure of "Trust" is covered in some depth here: How Google Determines Adwords CPC Pricing

Importance of Optimizing Your AdWords ROI:

The primary importance of calculating your AdWords ROI should be obvious - your marketing shouldn't lose you money.

The secondary reason to calculate your AdWords ROI is less understood - to maximize the number of people seeing your ads, clicking to your website, and becoming a customer.

It could easily be you are bidding $1.00 per keyword when bidding $2.85 would bring you the maximum number of customers, while still making a desirable ROI, and maximizing revenue!

Calculating your AdWords ROI is easily done through website analytics or by making simple assumption, then testing those assumptions.

Please Contact Clarus Consulting and we'll help you calculate the CPC bid that maximizes your desired ROI and Revenue.