AdWords Quality Score - Understanding AdWords Pricing & Position

Quality Score is how AdWords caluclates "trust" and is key to calculating both ad-cost and ad-position.  

Quality Score is based on:

• Click-Through-Rate (CTR) – how often users click your display-ad compared to how many times AdWords presents the ad – each click is a customer vote of trust
• Display Ad Relevance – how comparable the display ad text is to the customer’s search keywords – using the same search keywords in display ads makes Google "trust" that the customer will find what they are searching
• Landing Page Relevance – how comparable the landing page keywords-text is to the display-ad text - using the same search keywords on the landing page makes Google "trust" your site will provide the information and value the customer is looking for
• Other Factors - there are also, presumably, less important factors Google has not released

Improving your AdWords Quality Score will decrease your costs! 

Increasing from a typical 5 or 6 to an 8 can have a dramatic effect on Cost Per Click, decreasing AdWords costs by 30% –50%. 

Please Contact Clarus Consulting to learn how we can help decrease your AdWords costs while attracting more customers.