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Case Study - AdWords (PPC) Online Marketing - Medium Co 1

Clarus Consulting helps a Mid-Sized Business Drive High-Quality National-Customers to their Website using AdWords Advertising  

Summary:

In a very competitive market a mid-sized national parts reseller needed to quickly increase website traffic and sales while maintaining reasonable advertising costs.

Clarus Consulting developed specialized AdWords campaigns targeting high-traffic and long-tail keyword-combinations. 

Actual AdWords Advertising Account Statistics Seen Here (One Month Period):

  1. Client's advertisements shown to searchers = 49,982 Impressions
  2. Clicks through to the client's website =  1,549 Clicks (website visits)
  3. Average Cost-Per-Click = $1.01 Average CPC (cost per website visitor)
  4. Click-Through-Rate = 3.10% CTR (% who clicked the ads) - Impressive, normal is 1-2%! 
AdWords Graph of Impressions vs. CTR

Results:

Clarus Consulting created a specialized AdWords Marketing Account that drove quality customers at a reasonable cost !


What "practical best practices" were used?

We'd be happy to share the details >>> call or use the form to the right to have us call you.


Please Contact Clarus Consulting - Minneapolis, MN to see if we can do the same for your AdWords Advertising Accounts


 
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